The ultimate solution-based brand for parents. Frida Baby understands parenthood like no other - because we are parents too. Frida Baby is not just a lifestyle brand; they're here to provide real solutions for the challenges of parenting. When you need the 411 one parenting, Frida is the answer. From who to call in the middle of the night when your baby won't stop screaming to tackling everyday parenting dilemmas, Frida Baby is your reliable partner on this incredible journey.